Top 3 Reasons Social Media is not a Replacement for a website
Social media is a great way to connect with your audience and promote your business. But it shouldn’t be a substitute for your website. Here are our top 3 reasons why:
1) You get a chance to rank
Search engines like Google, Bing, and Yahoo all use algorithms to determine where your site appears in search results. Social media posts don’t have this same opportunity.
Social media is the ultimate place for your brand to showcase itself, but it’s also a great place to find new customers and build relationships with them on. If you’re not ranking on social media, you might miss out on the chance to rank in search engines—and that can cost you customers! That’s why you need a strong presence in social media. But when you let your website go neglected, you’re missing out on a chance to rank with Google and other search engines—and that can cost you potential customers.
You can also use custom meta tags and other SEO tactics to help improve your rankings. When you don’t have a website, social media doesn’t give you the same opportunity.
2) In-depth analytics:
Using social media is great for connecting with customers but it doesn’t give you all the tools you need to know what’s working and what isn’t. You won’t be able to see how many people viewed your posts, how many comments they left or shares they received, or what aspects of your business are resonating with them most. Get these insights is by using a tool like Google analytics or something similar to tell you exactly what’s working well and where improvements could be made.
Track your visitors
Social media analytics are great for seeing how many people are engaging with your posts
But they don’t give you as much information as they do on a website. Websites allow you to make use of more detailed analytics tools like Google Analytics, which provide insights into how visitors engage with your site’s content and what they do next after visiting it (such as clicking links or sharing pages). This data can help you understand why people aren’t clicking through to your website and what they’re looking for when they do visit it—and then you can use that knowledge to improve your site so that it actually gets them to engage with content there instead!
Does your website provide valuable information to your visitors?
Who controls the message? You do! Your website gives you access to every aspect of your business—and lets you control how it looks, how it feels, how it works—all from one place. You don’t have to choose between caring about all those things separately from each other; you can give them all their own page so everything is easy and accessible for anyone who needs it—and none of it gets lost in a sea of unnecessary clutter!
When people visit your site, they have access to all of the information they need—they can see where they’re currently located, who they’re connected with on Facebook or Twitter, and what other pages they’ve visited recently. They can also make purchases right on the site if they want!
A website gives you ultimate control over your business’s online presence—you can do whatever you want with it! You can change the design, add new content, or even change who has access to your site without having to ask anyone else for permission first (which can be difficult when working with multiple employees).